On Monday the crew rolled in, some kayaking occurred, and Erin coordinated a stellar taco bar to welcome all the weary travelers. We wrapped that up with some bonfire time and a restful night, with that peaceful quiet you only get in nature.
Tuesday was affectionately termed Adventure Day — with canopy ziplining and white water rafting at Wildwater Chattooga. First we raced down ziplines, then enjoyed our picnic lunch (with a stopover at a nearby apple orchard where we tasted some delicious, fresh mini-apple pies). Once we got back to Wildwater, it was on! Our river guides were awesome, and although it got hairy, it was very satisfying to conquer Bull Sluice, the Class 4 rapid. Amazingly, no rafts capsized!
We took it easy that evening, settling in to celebrate our patch ceremony. Team members are nominated for patches for a variety of reasons: upholding our company values, supporting their team mates, or going above and beyond, just to name a few. The highlight of the ceremony is the coveted “Gold Standard” patch. The recipient is chosen for embodying all of the Focus Lab standards and values. This quarter’s lucky recipient was none other than JT Grauke! Way to be awesome, JT.
On Monday the crew rolled in, some kayaking occurred, and Erin coordinated a stellar taco bar to welcome all the weary travelers. We wrapped that up with some bonfire time and a restful night, with that peaceful quiet you only get in nature.
Tuesday was affectionately termed Adventure Day — with canopy ziplining and white water rafting at Wildwater Chattooga. First we raced down ziplines, then enjoyed our picnic lunch (with a stopover at a nearby apple orchard where we tasted some delicious, fresh mini-apple pies). Once we got back to Wildwater, it was on! Our river guides were awesome, and although it got hairy, it was very satisfying to conquer Bull Sluice, the Class 4 rapid. Amazingly, no rafts capsized!
On Monday the crew rolled in, some kayaking occurred, and Erin coordinated a stellar taco bar to welcome all the weary travelers. We wrapped that up with some bonfire time and a restful night, with that peaceful quiet you only get in nature.
Tuesday was affectionately termed Adventure Day — with canopy ziplining and white water rafting at Wildwater Chattooga. First we raced down ziplines, then enjoyed our picnic lunch (with a stopover at a nearby apple orchard where we tasted some delicious, fresh mini-apple pies). Once we got back to Wildwater, it was on! Our river guides were awesome, and although it got hairy, it was very satisfying to conquer Bull Sluice, the Class 4 rapid. Amazingly, no rafts capsized!
We took it easy that evening, settling in to celebrate our patch ceremony. Team members are nominated for patches for a variety of reasons: upholding our company values, supporting their team mates, or going above and beyond, just to name a few. The highlight of the ceremony is the coveted “Gold Standard” patch. The recipient is chosen for embodying all of the Focus Lab standards and values. This quarter’s lucky recipient was none other than JT Grauke! Way to be awesome, JT.
Interactive is a process for creating a specific user experience and one vehicle through which a brand system can be expressed.
We maintain that project management is no less important than any of the other, often more flashy, elements. In the same way we apply design principles to our UX work, so too do we apply design thinking to our project process and to our relationships with our clients. At a high level, PM is responsible for managing timeline, scope, tasks, and week-by-week updates and meetings. This role is the primary face of a project, keeping everything on schedule and shepherding its players and processes from start to finish.
Sometimes lumped into the UX umbrella, content strategy is where we take brand elements like positioning, verbal identity, and messaging, and begin to marry them with business, messaging, and user experience goals. Content strategy considers how your site content is structured (information architecture), the story you need to tell (positioning, messaging, personas), the way in which you should tell the story (verbal identity, brand visuals, personas), how content will be structured (sitemaps, storytelling, wireframes), how the content will be created (subject matter experts, copywriting), and how the content will be managed and maintained (data modeling, production and maintenance guidelines). Ultimately, CS leaves us with strategy to be adhered to throughout the remaining phases, and sets the foundation for the user’s experience.
MAKE SOME NOISE
